Don't worry the subject matter is dumb, to be honest.
He doesn't get that negative values he's complaining about are only theoretical models that are being used to test abstract mental constructs, and therefore he declares that since since they can't be demonstrated to exist in functional reality, its irrational to use them to model theoretical abstract mental constructs. Which is dumb.
Real negative values of things like mass and volume are, by definition, always relative to some point, object, place or thing, because they are referencing real objects in the real world. They are defined that way. Like if you throw a ball up in the air, it is moving in a positive direction upwards until it begins to fall, then it is moving in a negative direction, because we define the point of reference as the person throwing the ball upwards, but if we define the highest point the ball reaches as the point of reference, then the ball is moving in a negative direction as it travels upwards, and a positive direction as it falls back down. Its all definitionally defined and based on the point of reference chosen.
Its just a plain stupid thing to be caught up on, frankly. He's basically saying we shouldn't use negative values to model theoretical ideas because its irrational.
Its not irrational because no one is claiming that these actually represent real, tangible qualities. They're only being used to determine what could be plausible, not what is factual.