hrm. combat/gameplay is fun, not as good as shit like black desert but better than most games still around right now. lore/questing is interesting, full voice acting for every npc, better story than most games, not quite as good as TOR but better than anything else.
I think what leads to "boring/dull" comments is the scaling. game pumps out content on a consistent schedule, if you start the game right now you literally have thousands of hours of unique content to consume without once doing a daily, dozens of expansions/DLCs, more content than any other MMO I can think of. a massive sand box world to explore, but unlike most sandbox games its filled with quests, every 5 feet theres something to explore or some damsel in distress to save. And it's all relevant to you because of scaling. Every quest you do, every mob you fight is scaled to you, nothing is ever obsoleted by expansion/level boost/power creep.
and that kinda becomes a problem, cus it means everything feels the same.
right now its not that bad cus leveling you get new skills and have shit to look forward to, even at level cap you got several thousand AAs (CPs) to farm. But you never get, i guess you could call it the feeling of accomplishment, for going back to something that was hard and steamrolling it now that you are more powerful? I guess is how you would explain it.
also the game suffers what most mmo's suffer from, especially ones playable on consoles. it's too easy. more so now that they did the scaling. I've been soloing 4man group dungeons since level 15 farming gear sets that i'll use later when i'm at cap. This wasn't possible 8 years ago or whatever when I first played this game.