The problem I have with taco bell is it seems like no matter which one I try lately, they always mess up my items somehow, and in general just seems the quality is just lower. And I'm not talking like, the quality is lower than sit down mexican restaurant. I'm just saying like it's noticeably worse than 10 years ago quality wise.
I feel like if they improved the ground beef a little bit, and weren't so stingy with the sour cream. Also if they'd stop repeating their creations.. How many different taco shells are they going to create for a new item? How many items are going to have chili cheese fritos in them? Guess what, they are soggy in no matter what item you make them in !
The new marketing campaign should be, here the same item we've always had, except this month we'll make it taste like it did 20 years ago. I don't need new mexican foods invented. I just need passable food delivered at a cheap price. No matter how you add beans, meat, cheese, sour cream, and a shell. It's still mexican food. Show me you're making the best bean burrito i've ever eaten, I'll try it for sure. Make another crunchrito thingie and I'll skip it cause it's just like the 4 other items that use the same ingredients.
I now just bypass taco bell and eat at Taco Time, which is just a step above taco bell. But it seems way higher. Prices are probably 20% higher than taco bell. But the quality is more than that.