A caf? that specializes in novelty breakfast cereals has been targeted in protests against the gentrification of London's East End.
Class War, the anarchist group that organized the event, described the parade as a battle against the creation of an "unrecognizable, bland, yuppie-infested wasteland with no room for normal and not so normal) people like us." Their manifesto adds: "We don't want pop-up gin bars or brioche buns - we want community." Artwork for Sunday's event included the slogan Hipsters Beware.
Gary Keery, one of the owners of the caf?, said that they had been unfairly targeted. "There's another Pret [sandwhich shop franchise] at the top of the street here and that wasn't targeted. We're an independent business, we've got two shops, we've only been open months," he said.