Cybsled
Naxxramas 1.0 Raider
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I'm of the opinion that "mini-games" keep things interesting. I know there are a segment of people who like the same shit over and over. You can easily evidence this by looking at servers for CounterStrike:Source where they have literally had the same map on 24/7 rotation for like 8 years and people still play it constantly.Just one of the many things that makes WoW less of a MMORPG and more of a mini-games lobby.
So while there are some people who love just playing Dust_2 forever or Starcraft ladder, there is a larger population that likes to mix it up with the equivalent of zombie escape, gun game, DOTA, tower defense, etc. Most people get sick of the same-old, same-old after awhile, even if they really loved the same-old for a long time. Mixing things up and creating new gameplay experiences is a way to help stave this off.