a lot of people still watch cable. people our age will still sub to it. its much less now than it used to be, but its still a legit medium for people and they will watch videos. when we had parties, we used to have MTV running on the TV , sometimes with the sound off while we had the radio going. i dunno. its not the golden days of TV, but it could be as good if not much better than the shit they are churning out now and there would be less employees to pay if all you're doing is playing videos that are already popular with a few Veejays presenting them or talking about the band and where they are touring. there is money to be made there if streamlined properly.