They went above and beyond for that. There were several adverts some of them they showed on the episode. An entire fictional campaign as well as the giant X with Vote Saxon people were printing out and putting around. During Davies run he did a lot of that stuff. There was a Torchwood site that appeared to be top secret and inaccessible a few months before it was even mentioned on the show.I didn't know they did the whole "He's not the Master he is Harold Saxon" thing with John Simm when he first signed onto the show. That does lend credence to this possibly being a Moffat troll.
the way they set up for saxon/the master was friggin brilliant. they did that shit over the course of a season(s?). and if that wasnt enough they linked it up with the face of bo which was an even longer character tie-in of itself.They went above and beyond for that. There were several adverts some of them they showed on the episode. An entire fictional campaign as well as the giant X with Vote Saxon people were printing out and putting around. During Davies run he did a lot of that stuff. There was a Torchwood site that appeared to be top secret and inaccessible a few months before it was even mentioned on the show.
edit: The site doesn't exist anymore. But it's the same site Captain Jack visits during the Sound of Drums. I think they put it up just after the XMas episode when Harold Saxon was the Minister for Defense and blew up the Racnoss ship. This is one of the sites that still exists. Davies really went above and beyond with Viral Marketing.
Welcome to Torchwood House
I think even though it wasn't as exciting the way they left it is more open ended so they can do something bigger with it. If he blew himself up that is it. Good Dalek blows up one ship. Whoopie. I was thinking more like something they did on star trek where borg hugh ended up splitting off and you have a kind of civil war within the daleks. Like he converts that ship etc. In a future episode when it all looks over fighting daleks and then another ship comes in and it looks even worse then blam that ship fires on the other saving them and the episode is less of a one off waste.In the leaked script for this episode...
The Dalek returns to his ship, has a short conversation with the dalek controller before self-destructing, destroying the mothership.