This needed to be a three faction/realm game that had you choose between Freman, Harkonen or Atredies. Based on your choice, you would then start on those worlds exploring and learning about each of the societies. As you got higher in level, you then begin to learn of Dune(Fremen start there)and the conflict that revolves around territory on the planet.
This would have better separated the starting regions and kept the early game from pushing the server limits. The PvP aspect could then have a similar feel to DAoC. Castles would be bases and Outposts could be keeps. The better areas would afford more spice/gold for individuals to take advantage of as long as they maintained control.
So, yeah this game looks more like a 1 player game than an MMO.