Tripamang
<Silver Donator>
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There is a lot of investor blow back over them spending money generated in the search division of the company on projects that are completely unrelated to anything that drives them revenue and they go against what the company original set out to be. By psychologically breaking the two apart, they're essentially restating their purpose as a company. Alphabet will do all these crazy tech projects, and google is just a component of that whole outlook. Whether it'll actually work or not remains to be seen.They could have done the exact same restructuring and just named the overarching holding company Google, instead of Alphabet. I don't really understand why they're trying to take a step away from the Google name/brand when it's one of the most well known and valuable on the planet.