Yep, cosmetic bullshit sucks. No doubt they will make bank, but I prefer substance over style.
My favorite games are mostly 10+ years old. This industry (at least the larger devs) has gone to shit because everything needs to be appealing to the mouth-breathing masses. Fucking slap some shiny marketing on Total War Rome 2 and charge $70 for the piece of shit when the original Total War Rome still kicks its ass.
/Rant over. Incoming HS story:
On another note, just drafted a Mage Arena deck. Very first game I beat a Shaman with Feral Spirit, Lava Burst, Shade of Naxx, Emporer, and Alexstrasza. That is 2 good rares, a good epic, and 2 good legendaries in one fucking arena draft. And I only saw something like 10 of his cards. WTF... seriously.