that's what marvel seems to be doing half heartedly, why do you think they killed wolverine, or why are they giving the fantastic four the shitiest, of the shit storylines, or why they're doing a shit ass spiderverse to bring in more spidermen.
except that it goes both ways, while movies makes tons more monies, it also gives a big bump to related comics. if they killed the fantastic four in a fantasticar accident, that'd be cool, which of course they'd never do b/c then franklin and valeria richards would be orphans, and Marvel ain't gonna do that, well it'd be cool if Doom adopted them, that'd be funny.