I don't know why he's over thinking it. You're allowed to have profiles on various sites. The #1 rule of online dating is you need to cast the widest net. So sign up for the major free sites and possibly hand-select some paid ones. When I was single I had a PoF, Match, eHarmony. Of the three for me it went PoF > Match >>>> eHarmony. Probably want to for sure set up an OKC these days, though.