A successful FTP model would not take away, but would instead add incentives to subscribe. When the Secret World went FTP, they took away virtually nothing - it was the same experience. I feel the restrictions are quite disturbing - maybe that is because they made it a subscriber game, so knowing that it has to go FTP, they must remove things, but the things they remove are really silly. It's nickel and diming your audience.
I actually just want to see the stories in swtor. There's not enough end game to justify trying to get there. I like the pvp, and some flash points are fun, but I literally did maybe 5 flashpoints my entire swtor experience. (And that was 4 classes leveled to 50 on imperial side.) Now that they've taken a bunch of stuff away, and I'm only doing one particular part of the game, it seems silly to restrict just that. But that's the issue. Their one big draw is the stories, and they know this. My jedi is level 22 on tatooine, and my quests are orange and red. Without rested exp and with the reduced exp gain, I'm getting behind in levels. I've mentioned some of the other restrictions previous to this post. What i'm saying is that I am practically doing the bare minimum of this game as is, and yet still my experience is quite frustrating. Not to mention that I put months of time and money into this game already, where I was STILL only doing the same parts of it (Stories) and not getting my money's worth. I unlocked races, and class combinations, perks and boosts, that are once again locked out because I'm on a FTP model.
A subscriber now gets everything before plus cartel coins, and a few other perks, so shouldn't my months prior be rewarded? Shouldn't I at least be acknowledged for putting into the game previously? I might even be compelled to spend money on the game were everything not restricted as it is, but practically everything I do in game comes with another reminder that I'm just a FTP. Quick travel? 2 hrs. Vault space? Needs cartel coins. Two more bag slots? Cartel coins. Artifact gear? Cartel coins. Titles? Cartel coins. Medical probes? Cartel coins. Speeder? Not till level 25. The restrictions on just the single player part might be acceptable if they also gave you a bit more of everything else, but all of the other stuff is restricted as well. Hell, you can't even send messages to people like normal, or mail when on this model.
Did you play swtor when it was a subscription? It's an entirely different experience.
As for wow, I am relatively unsatisfied with that of late, but I have friends at blizzard who always give 1 year subscription cards as gifts for christmas. So keeping a subscription to wow isn't money out of my pocket. The reason I even loaded up swtor again was because wow was driving me nuts with their current mechanics. It's more of the same old, same old, but on top of that they've gone back on changes made for the better of their game. I've ranted in that thread too; do you keep up on the news of wow at all by chance? Just take a look at some of their retarded raid loot changes. They have no idea what they're doing.
As you say, if I were playing swtor all the time, and dabbling in a ton of things, I wouldn't mind the subscription fee. But as it is, because they've scaled back so significantly, it's not only not worth a subscription fee, or buying parts of it, but it's sad that I log out in frustration with some of the restrictions. They did a breakdown of all of the FTP elements, and if you were to buy everything piecemeal, it would not only cost more than a subscription per month, but it would also cost more than buying the game outright. (More than $60 last checked.) That doesnt strike you as a little odd?
The issue I have with both swtor and wow is that it's obvious in both games that the models they've chosen are specifically to make as much money as possible, without as much work or thought. I understand that mmos and game in general are to make money, but you should be thrilled to make players happy - making games should be fun, they should be something you are proud of, not something that rapes people's souls at the price of 4.99 per restriction unlocked.