The Beer Thread

  • Guest, it's time once again for the massively important and exciting FoH Asshat Tournament!



    Go here and give us your nominations!
    Who's been the biggest Asshat in the last year? Give us your worst ones!
opiate82

opiate82

Bronze Squire
3,078
5
Ao-_sl said:
First, where is your restaurant?
Second: were those prices in place before the ABInbev purchase? GI had a ton of scale (for being a craft brewery) already. ABInbev is certainly making that even more scalable, but I've noticed those priced on direct-to-consumer keg prices within the Midwest. I've had conversations with brewery owners and they've been pretty candid with the fact that they can't compete with the larger craft breweries on price (Sierra Nevada, Bells, Founders, Boulevard, Sam Adams, and even Summit/Schell's/Surly locally) so they have to go with differentiations based on local flavors, local culture, or basically hipster credibility.
Click to expand...
I'm located in Washington and no, GI prices were pretty in line with the rest of craft beer in the area pre InBev (well, not 100% pre InBev since we didn't see GI in WA until they signed a distribution agreement with InBev in I think it was 2006). Generally a 1/2 bbl of non-imperial craft stuff ranges from $130-$150. For reference, a 1/2 bbl of Bud Lite is $99.

We do have a few unique liquor laws in WA one of which is that you cannot negotiate bulk discounts on beer. So whatever a distributor charges the little mini-mart to bring in 5 cases of beer a week is the same price they have to charge someone like Costco for those same cases even though Costco is selling hundreds a day. Same with kegs, the price they charge me for 1 keg a week is the same they have to charge Centurylink Field when they bring in several hundred kegs for a Seahawks game. Another law in favor of local producers is that in-state breweries are allowed to self distribute so that helps them keep prices in line with the big producers even though most WA breweries operate on a much smaller scale.
 
opiate82

opiate82

Bronze Squire
3,078
5
Diving back into some sours with Prairie Artisan Ale's Funky Gold Amarillo. I've been hearing a lot of good things about PAA but this is the first I've seen them in my area. I wasn't disappointed. Huge funk on the nose with a nice balance of sour with tropical fruit flavors from the Amarillo. Dry white-wine like finish with a champagne effervescence.

rrr_img_89200.jpg
 
Khane

Khane

Got something right about marriage
20,601
14,328
Is there actually grapefruit in it? Because Sculpin tastes kinda grapefruity just from the hops to begin with (and it's delicious).
 
Alex

Alex

Still a Music Elitist
14,717
7,535
There's absolutely grapefruit in it. And it matches the bitterness of the hops wonderfully. I really enjoyed it. It's not common to see it up here in the Bay Area when it's available. I will be actively seeking it out for the remainder of winter now.
 
Pagan

Pagan

Lord Nagafen Raider
506
202
Man, no Ballast Point? Sorry.

In another news, shit just got real in my home. I now own a kegerator! Started off simple with a torpedo of Four Peaks Hop Knot.
rrr_img_89259.jpg
 
T

Tenks

Bronze Knight of the Realm
14,163
607
Yeah I saw that ad and just had to laugh. I'm not sure if that is the right way to try and cut into the young/craft brew drinking demographic. The ad is basically "Our beer isn't actually good but most people are too stupid to know that."
 
Fifey

Fifey

Trakanon Raider
2,898
962
That commercial really drives home the fact that if you drink Budweiser, you probably live in a trailer.
 
McCheese

McCheese

SW: Sean, CW: Crone, GW: Wizardhawk
6,922
4,325
The only thing that ad accomplished was to make me want to try a pumpkin peach ale.
 
Khane

Khane

Got something right about marriage
20,601
14,328
That bud ad is smart marketing. They know who that beer appeals to and instead of trying to alienate their customer base they embrace it.
 
T

Tenks

Bronze Knight of the Realm
14,163
607
I'm not sure I agree. Granted much, much smarter people did all the market research making that ad but it feels like it alienates even the casual craft beer drinker. No way in hell will Bud ever bring back someone who is big into the craft scene but the ad seems targetted at people who don't even really like beer all that much. It basically says their beer has no flavor so it requires no thinking. I guess maybe people are sometimes overwhelmed by the 150+ beer choices at bars these days so Bud's angle is to try and influence them with "This is a consistant taste and you'll like it." Dunno. I'm all over the place with this post.
 
You must log in or register to reply here.