Cantatus
Lord Nagafen Raider
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Microsoft seems to be taking the approach Sony too last generation where they view the console in much broader terms and almost as a way of getting their shoe in the door. Despite the PS3 having a slower start than the 360, it is actually something that benefited them in the long run. The difference I see is that Sony's primary focus was advancing a new media platform. Considering this wasn't the first time technology advanced to the point where a better form of media was available (both both home movies and games), it wasn't really a hard sell to convince gamers on the idea. Considering how massive the gaming industry has become and just how many consoles they're sure to sell over the next half-decade, it does seem smart to use it as a vehicle to introduce consumers to some new things.I think Microsoft's strategy is to differentiate and focus on cross-platform more than just a powerhouse gaming console. Look at the Sony line of televisions and how Samsung has completely taken over in that arena. Core lines of business (OS, Phone, Xbone, Surface) all syncing over Xbox SmartGlass is a smart move but also risky.
Consumers right now are in a pickle - always having to buy independent devices that don't speak to each other. Samsung television, Sony console, iPad, Samsung Galaxy 4s - that's what my living room / device roll-out looked like until recently. I can't read the future but I know some of the things we have in development right now that are 2-3 years out, that are super fucking cool and - if Xbone gets the space that we think it will - could have significant impact on changing the home entertainment game.
(Disclaimer: I work for Microsoft in the hardware partner space)
However, in the case of Microsoft, their end-game remains to be seen. While they're obviously trying to advance in many different areas, it's unclear where they plan to go with it, but more importantly, what benefit it has to the average gamer. In some ways, it felt like the PS3 was able to include the "media center" part of the console as an extension of the gaming part, while the Xbox One just seems to include all of these disparate things. I can't help but feel Microsoft must have some grander plan, but they're never going to convince people to accept the console with a wink and a nod, not that they've even gone that far at this point.