1-10 leveling experience is in the running for the worst I've ever been subjected to. I logged out with about four hours under my belt and was halfway through level 6. They either need to flatten the 1-10 curve significantly, or make the Alliance War accessible at level 1.
I'm trying to find one redeeming factor about this game. One item that I can point to and say... that's cool. The best I can come up with is that you can mix and match skills and the starting class is more of a suggestion than anything. So, congrats. You're not a cookie cutter character builder. But honestly, I could play Skyrim and get that. If the selling point to this is that it's Elder Scrolls... ONLINE!! then they're going to be in trouble. It'll find itself where SWTOR was after three months... bleeding subs. Because nothing about my experience so far screams out that they needed to make the transition to multiplayer to make it worth our while. Remember how people said SWTOR should have just been KOTOR 3... yeah, that. All over again.
Just as a comparison... I did a single Beta weekend for SWTOR and preordered it as soon as it was over. It sold me. I have no intention of preordering TESO because nothing about this experience is selling me on the $60 box cost and $15 sub. Make of that what you will.