LiquidDeath
Magnus Deadlift the Fucktiger
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Sure, sure.I am pretty sure you have it completely backward along with a copious amount of tin foil on top your head. What is most likely happening is that the bean counters ask for market data and see gigantic gaping holes in the demographics. This is without a doubt a correct assessment of the situation and while some people might go "oh well... at least we are doing well in the demos we target" the reaction of the typical bean counters is : "Expand the market please, we currently don't reach X, Y and Z with our products." Now, how do you go about doing that ? You do multiple products going after different specific targets or you try to have a big tent product. By economy of scale, you often see the latter and the low hanging fruit when you try to do that is to include themes, characters and actors that appeal to X, Y and Z. A slightly higher hanging fruit is to hire in your crew some X,Y and Z, because if you don't you increase the odds of missing the mark for the X,Y and Z targets you try to reach. The calculation is that, depending of the product you try to apply the formula to and depending of the skill of the people involved, you might alienate a part of your original audience, but, short term, as long as you gain more than you lose, it's ok. The long term math might even be that losing more than you gain is still ok, because you lose people who did not like that specific product but are still interested in that category of products and you gain people who were not interested in that category of products before.
It's probably a bit different with something like Last of Us 2, where you have an author who is also the vice-president of the studio and making hit after hit. He has almost total creative freedom and will do with it whatever he wants. It's very unlikely PlayStation Studios will ever get involved based on sales numbers, because with its ICE Team, Naughty Dog is basically a R&D center creating high end tools for other studios that also happens to make award winning blockbuster games.
Now point out the successful woke sequels that prove these untapped demos buy the games.
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