What vehicle do you drive?
- Thread starter Marmac
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That's it! It's a lady razor complete with a pumice stone seat!
So modern cars have gone from looking like electric shavers... back to manual ones!
Cad
scientia potentia est
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ToeMissile
Pronouns: zie/zhem/zer
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Mizake
Trakanon Raider
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I'm going to be contrarian (I know, shocker), but I think this is actually a good direction for Jaguar.
Their diversity ad was AIDS, but if that is truly the car, then the concept is fine. It stands out in a crowded field. Just like the Cybertruck, people are going to love it or hate it.
Truth be told, Jaguar - the brand - was headed for insolvency anyways, so they needed to do something drastic. Their previous strategy obviously wasn't working, and they were headed towards dissolution, so why not try a make it or break it strategy.
It probably won't be enough to save the brand, but their previous trajectory was negative anyways. To put it in perspective, the Cybertuck sold about 4x more vehicles than Jaguar did in the US the past few years. If this new car can sell even 1/2 of Cybertruck numbers in the US, it would still be double their current volume.
Their diversity ad was AIDS, but if that is truly the car, then the concept is fine. It stands out in a crowded field. Just like the Cybertruck, people are going to love it or hate it.
Truth be told, Jaguar - the brand - was headed for insolvency anyways, so they needed to do something drastic. Their previous strategy obviously wasn't working, and they were headed towards dissolution, so why not try a make it or break it strategy.
It probably won't be enough to save the brand, but their previous trajectory was negative anyways. To put it in perspective, the Cybertuck sold about 4x more vehicles than Jaguar did in the US the past few years. If this new car can sell even 1/2 of Cybertruck numbers in the US, it would still be double their current volume.
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Sludig
Potato del Grande
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In non fag colors, I'm ok with the radical different looking car, agreed, though even being EV wouldn't have been for me. Plenty of room to have gone pure big dick energy and put a big V12 or something crazier.
I'm just shocked it's not some form of Suv/cuv as that's what is such a huge portion of the market. Even Porsche, for every GT3RS etc that gets sold, they are selling a half dozen Cayennes.
Cad
scientia potentia est
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Siliconemelons
Naxxramas 1.0 Raider
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vs
lots of proportions and spacing are off
wasnt the spy photo from before the new ad/renders?
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Fucker
Log Wizard
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Top one is concept car. Bottom one is the real one. It'll end up looking like a BMW i7 with some old Jaguar bits glued on.
Mizake
Trakanon Raider
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The SUV market is over saturated, there is almost no way for them to achieve market penetrance with a SUV when every other company has one.
People don't buy Cayennes because they are the best SUVs out there, they buy them because they are a Porsche.
Until/unless Jaguar can restore their brand, no one is buying a Jag SUV with so many other options out there.
Maybe in the distant future if it becomes cool to own a Jag again, then they can consider expanding their lineup to include a SUV.
Their main priority right now is to bring people back to the brand and differentiate themselves from the crowd. Time will tell if their current strategy will work or not.
Fucker
Log Wizard
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Control
Bronze Baronet of the Realm
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You know, I imagined that car makers would learn some things from the cybertruck. I didn't think these would be the things though.
ToeMissile
Pronouns: zie/zhem/zer
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