To answer the OP?s question. People who like money. These horrible movies made $$. Cash for the actors and the movie house.
If found this nugget interesting: Sandler?s recent salary
Salary according to IMDB:
Jack and Jill (2011) $20,000,000 (includes producer fee)
Zookeeper (2011) $2,000,000
Bucky Larson: Born to Be a Star (2011) $2,500,000
Just Go with It (2011) $25,000,000 (includes producer fee)
Grown Ups (2010) $25,000,000
Anger Management (2003) $25,000,000 against 25% of the gross
Punch-Drunk Love (2002) $7,000,000
Little Nicky (2000) $20,000,000 plus 20% (star)
Big Daddy (1999/I) $8,000,000
The Wedding Singer (1998) $5,500,000
Bulletproof (1996) $2,500,000
Billy Madison (1995) $1,700,000