It says something when most people on here don't have the time/energy/focus/etc. to devote serious time into a MMORPG anymore to the point where you can get past that first month. If that's happening with this crowd, which on average is supposed to represent a more dedicated player to this genre then what you do expect the casual player is going to do. Very few people play games, any game for that matter for long periods of time (read: months). Even single player RPG's that have a ton of content (think Skyrim), what's the average amount of time people devote to that, a month?
The days of old school MMORPG's where you were subbed for at least a year and probably more are long gone. There is too much other shit to do and play and really it's not like devs are designing the content so that it's a slow slog that takes months to get to max level. The average player just wants to consume the content, preferably at their own pacing (usually fast) and then they are gone. One of these days a dev will design a game where the carrot at the end is big enough to constantly entice the playerbase to keep playing their game. It used to be that you stayed with a game for awhile because most of the people you knew (guild) was still playing but when 75% of all players are dropping after the first month, everyone else just follows them out the door.
Truth spoken there. This is why I wonder about WildStar's long term health and stability.
Most MMOs use that same, tired formula: Fast grind to 50 (even for most casuals), and then the treadmill of dungeon running and daily reputations start (I think TSW was the exception with puzzles). Most people who know MMOs even remotely understand that's going to be the vast majority of their daily process while playing and to some degree, accept it. They do this because they know the devs are still making new content (because they constantly remind you that they are) so you have to "stay tuned to that Bat channel" for two or three more months until they get there. Even most of the casuals can decently gear themselves out in a typical MMO to where they can complete a decent portion of the raid content with guide and Tuber help, and that's what they do in the meantime until it arrives. That's what keeps the dream alive.
The problem for WildStar is that at level 20, the BandAid of Illusion is ripped off none so gently, and early on the casuals realize with just 5 people that "Holy shit.. this game is brutal." Even experienced gamers see that. So that big dream of raiding is almost instantly dashed with reality... there really isn't any carrot of "One day you too can beat Stormtalon Gold!" for most and they know it but they continue on leveling because they have that month paid. Some drop off before that because hey, why wait for the inevitable?... and just get it over with not wanting to waste time.
For the small portion that make it to 50 (I'm not convinced a lot do) and they start that fourth level of Dante's Inferno, Attunements, shit just got real. Sure they try to muddle through it but the PUGs are even worse than 20-49 was... not better, and they know it. They slug through gearing problems, slug through waiting around for crafting mats, slug through people dropping out, etc. In other MMOs, once you hit 50 the PUGs are halfway competent because the content isn't as unforgiving as it is in WildStar so you can lose even two/three people in a dungeon because you can either rez them or kite through a victory TOR, Rift, or FFXIV, or even run back into the instance in some. Hell, even GW2 crappy dungeons let anyone rez people. Not here. So all that time you just spent inside of it is now wasted for many. Hours.
So now that they've tasted all the content in the game, it's either:
1. Run impossibly hard dungeons (for most) even at the basest level over/over with very little improvement or progressive hope
2. Run the same initially fun (but ultimately boring) PvP
3. Play dolly with your Rocket House.
That's it right now. There isn't any more to be done in this game to make someone want to log in. Who in their right mind rerolls through the yawning leveling content, even on the other faction there? Not many, at least for long.
In fairness to WStar, every game has this problem to some extent but with WStar there is that finality learned early (about raiding) that crushes a lot of souls. Even games like TOR and FFXIV had people leave until they made up more content but the difference is, the content those games added made it worth waiting around for the base (casuals) with extended crafting and job system (FFXIV), space missions (TOR), or other gimmicks (rifts in Rift, puzzles in TSW, RvRvR and exploration in GW2, etc) .
I really don't see anything Carbine is adding to make anyone who doesn't want to crazy raid or PvP worth logging in for in their plans. It really just screams one-trick Pony.