I actually really want to jump on this to lock in the price. I get pretty much everything via torrents right now, and it works great. Obviously the only thing I lack is live programming like sports and the local news. It seems, however, that you only get local stations if they are owned by the networks themselves. Fox, ABC, and NBC here are not, I just checked, and currently CBS isn't included at all in the service, so that's all of them I'd be missing. If I don't get those, buying this is truly just a "hope for the future" kind of thing. Not that $35 is a bank breaker, but still. And the free AppleTV promotion is worthless to me as well.
Of course, the exclusive Taylor Swift programming might just be worth it!
I think I will have to hold off for now, but this and Vue are exactly what I want from TV in the future. I just definitely need local channels and DVR. It is promising that they are starting to offer more and more of this stuff though.