oh man just looked at cf.gg on my desktop that shit is atrocious.
i've been viewing it on my mobile and was wondering what the big deal was, but now I know.
remember when everyone just had a mobile version of their sites and a real version? I get the idea behind trying to consolidate, but oh man try again, you are nowhere near close. I would never view your site in anything other than a cell phone, ie only while i'm pooping. If that's your target audience then ok, but just understand everyone else who is actually looking at sites for information and such while actually on their computer, perhaps, ya know, while playing the actual game, will be on a different website than yours.
edit: to add some constructive criticism, and i'm sure you guys have put some thought into this already, but if you wanna be "the" site, you kinda gotta figure out what people are going to want. Alot of this is speculative of course but once alpha 1 starts you'll get a better understanding of what people are looking for and what tools/api stuff is available. Nobody gives a shit about a blog but for now a blog is all you can be.
I would start by considering what Eve has, and then try to merge that with what Shadowbane players would of wanted had that game lived beyond web 1.0. Your standard leveling guides and magelo/armory style gear profile builders are useless, but a character/skill builder with archetypes adv/disadv disciplines is fine. But I would go more meta than that. Not sure if the game will have "leaderboards" which is an option for you if they don't include them, but even if they don't, I don't think something like killboards would really work in this game as the losses aren't nearly as punitive. But all those things are merely methods of gathering intelligence about the people you are fighting in the campaign you are in.
I doubt this game will have the meta that Eve has but, in a limited capacity something simliar to the influence maps per campaign would be pretty cool. Now if they end up with thousands of campaigns running concurrently this would all have to be api driven and probably not worth the hassle but if it's only dozen's as they've indicated what they expect then it would be very useful. Start with a copy of their campaign interface, you click on the ring you are interested in (shadow, dregs, etc), then click on the campaign in that ring you are interested in and as the world is discovered and POIs are conquered you see influence begin to spread for the various groups/factions, with randomly assigned colors for each showing the spread of their influence (3 faction and god's war could have dedicated colors obviously). With random maps you probably wouldn't be able to render a true map but an overlay over a generic map or even just a grid would work.
Also as campaigns are temporary I would store all the map changes and have the ability to watch and replay the map, so you can watch the progression of each faction/group as the campaign goes on. At campaign completion you can move the map to an archive area so people can rewatch them later, figure out the "style" of their enemies from watching their previous matches, etc.
here's a youtube video of eve's influence map over time to give you an idea of what i'm talking about:
EVE Online influence map 2007 - 2014 - YouTube
Again just an example and i'm not really sure how deep the meta will go in this game given that the campaigns are temporary but i perceive animosity and rivalries developing and persisting from campaign to campaign.