i think what it all really boils down to is when brad and co. made everquest they basically made a game that they thought would be fun to play themselves. they weren't worried about making a billion dollars or having ten million subscribers. they just had an idea in their head of what would make a fun game and went with it. nowadays, it's not "let's make a game that we'd like to play, or that we think would be fun" it's "let's make a game that is very similar to all the popular games that are already out and see if we can leech some of their players and try to be just as successful." the biggest difference here is when EQ was around, it was more like "fuck you, this is our game, if you don't like it, don't play it." now the mantra is "we need everyone to like us no matter what and will let everyone do everything and change everything so that everyone is happy." sorry, but that doesn't work. trying to please everyone leads to pleasing no one. point is, most gamers are so dumb they don't even know what they want until you give it to them. people think they don't want a game to be difficult, until they're playing a difficult game and say to themselves "holy shit, this is fun!"