Another interesting tidbit I didn't know is that they disabled thousands of Sony computers in the attack
As someone who works in IT, I can tell you it was far more complex than you think. If their network was wide open they would have been raped by script kiddies using off the shelf hacker tools long ago. The malware used was extremely sophisticated and tailored to Sony's environment.
Bullcrap. Not showing the movie means it is a complete loss. Showing it in some theatres (and there are far more than one that want to show it, you see many smaller theatres begging to screen it right now) and seeing that, SHOCKINGLY, NK isn't actually going to do anything, and suddenly they could open it up for wider release.
A friend of mine who works at Sony said they were told to keep coming to work even though they couldnt do anything with all the computers down. This was during a big storm in LA, he had to drive through 2 hours of traffic to get to work to sit around and not do anything. He was not happy about it.
I can see how they could estimate losses from other movies if this one was released, if they in fact did determine it would have a negative impact on viewers of their other movies
what are they expecting him to do for 8 or whatever hours? just sit at his desk and stare at a blank computer screen all day?
Yeah I am really confused on his point as well. How in the world are they losing more money on this movie by releasing it into whatever theaters are willing to show it? I am quite sure they aren't paying the theaters to show the movie, so where does additional loss come from? And let's be honest, at this point with all the media attention, it would more likely be a smash hit that everyone wants to go see what all the fuss is about.
This.
Kazuo Hirai - Wikipedia, the free encyclopedia
I don't get why this is so hard to understand. If you have a billion dollar movie running at the same time as this, and 3% of your normal customer base that would normally go to the movies but doesn't because they're afraid of terrorists due to the NK threats doesn't go watch it, you lose $30 million. In addition to that, a big theater chain like AMC has 19 more screens at each location. Obviously, they won't be running a billion dollar blockbuster on the rest of the screens, but that 3% loss on each of them adds up. Considering you were only expecting $80 million profit from The Interview in the first place, you lose more money running the movie than you lose by not running it.
Well, yes. It's no secret that before Sony shitcanned the movie, every single major movie theater chain publicly stated that they would not show it. Of course Sony has to pull it, at that point. What good would releasing it do when no major theater will screen it? There are costs associated with distributing it, of course. In fact, I'm willing to bet these theater chains put pressure on Sony to cancel it, by threatening not to show further releases from them if the movie wasn't pulled. Like I said, this kind of fear shit is not rational. I'm pretty sure that enough people would worry about theaters showing future Sony releases, after The Interview had already had its run, being attacked and that they would still hesitate to go to the movies. It's not like going to the movies is an essential thing anyone has to do, it's a form of entertainment and there are many alternatives. Many people wouldn't even consciously make the choice to stay away due to the threats, it would just be in the back of their mind as they choose one of their many entertainment options and sway their decision away from the movies.
