what should the target be from the kick starter?
Pathfinder $1,000,000
Start Citizen $2,000,000 (now at silly $$$$)
Ever, Jane $100,000
HEX MMO $300,000 (now at $2,278,255)
Shroud of the avatar $1,000,000 (now at $2,819,288)
Camelot Unchained $2,000,000 (now at $2,232,933)
I would think $1,000,000 is the right amount.
But if they have watched others. The thing to do it not end funding after the kickstarter and follow in the footsteps of SC. People will see its been funded and think ahhh... I want in and throw money at it after the event.
Make an amazing well polished website (this give the impression your are forrealzies) that allows players to keep backing and upgrading their pledges. Have stretch goals even if they are things you were going to do anyway cause people love them. Add the polls of what players would like you to make next to the end of the stretch goals. a(Flying castle) b(underwater zone) and so on... again people love that shit (again theses can be things you were going to make anyway).