Lithose
Buzzfeed Editor
There isn't any solid evidence, true. But if you take a look at some of the journals about KS funding and statistics that actually use good regression models (The one I'm thinking of I just looked up, Dynamics of Crowd funding)? One of the things is that comes through is the "confidence" that "signals of quality" bring. And those signals are as simple as a demo of the product, a pitch video and stable updates that are clear, articulate and don't have errors (That need to be "re done).This argument is tired on both sides, there is no solid evidence to support either claim. What I can guarantee is if VR Inc. actually had a solid kickstarter that inspired confidence that they could accomplish something they would have at least 1 more backer (myself) and I am guessing that I am not the only one who feels that way. The kickstarter was so bad with such a low bar that the people who actually pledged money could only be a small minority of people.
Brad failed 2 of those 3. Many of his releases had to be revised mid stream, many of his reward structures were convoluted and required post release editing; it was just a mess. From those studies, we see that how many backers a community delivers? Takes a significant (Very large) hit depending on these "low quality" signals. The fact they breached 50% is pretty amazing given this--it's also HIGHLY abnormal. Most KS's that pass 30% tend to finish funding, especially if they pass it early on (Which Pantheon did).
The other big factor was, as you said, networking. Which Brad also didn't have a plan for.
Brad literally shot himself in the foot with his lack of preparation and shitty marketing. I'm still shocked he got as much as he did considering the quality of the campaign. Given the normal statistical trends? He shouldn't have gotten over 30% if he was asking for 100k, due to just the quality of the campaign. (Yes, though, I'm making some subjective points about quality...but still, it was pretty damn bad. I don't think anyone is going to slight me for saying it should be in the "low quality" zone, which according to what I've read increases it's failure rate by around 27%, 50+% if the videos didn't exist, and given Brad's videos were bad? I'm tempted to say they may as well have not existed.)
Yep, totally agree with you.Which only further goes to show how out of touch they are,