Prior to 1996, he had developed a shareware RPG in his spare time, and he played the hell out of a popular DIKUmud set in D&D's Forgotten Realms called Sojourn. In 1996, he was in the right place at the right time, and seized the oppurtunity to create a graphical version of his favorite MUD. After years of work with a huge team, with a huge budget, with a huge fanfare, Everquest was released in 1999. It made a gazillion dollars and is still raking in the cash hand over fist this very day.
Things weren't coming up roses at 989/redeye/verant. Brad himself had basically done no work whatsoever since Everquest's release, and many (including Kelly Flock) think he didn't do anything *before* its release. Brad thought of himself as infallible, and Everquest's incredible success, his millions, and his ferrari were all proof of his greatness. Being crowned a "Game @#%$" by PC Gamer didn't help either. His self-aggrandizement cannibalized Verant's customer relations for its entire existance. He insisted on being the sole point of contact with the public to promote his own name, and he did a miserable job.
Just this past week, he released Luclin screenshots without authorization and got incredibly defensive when SOE PR got upset. He sent out an email with a smarmy "I've been doing this for years, and the fact is that the screenshots were fine, people just hate change." His first hire for player relations, Gordon Wrinn, was, unbelievably enough, worse.
But people don't, as a rule, get fired from Verant. They quit. Like the lead graphics programmer, who quit a week after Everquest shipped. And his replacement, Brian Hook, who quit in disgust mere months after being hired. Then another EQ programmer left. And another. Then many others asked to be moved off the team.
(edit: as of today, SOE is beginning a round of layoffs. SOE is losing money. This is probably due more to the advertising crash than the pushed-back release dates, though.)
Smedley thinks everybody's happy because Verant had a low turnover. Even though everybody there is miserable, even the staff artists are making $125k/year and can't find a better job elsewhere.
Some were "promoted" off the team. Like Brad McQuaid. He was moved because they were "borderline ready to revolt". They "hated Brad so much they wanted to puke and constantly bitched about him." Now the EQ Live team is "busy hating Jeff Butler with a passion". Butler is a "major Brad lackey". The factions are split "more like 90:10 on the hate Brad/Jeff vs. like Brad/Jeff side. It was BAD." He is "so hated at Verant that out of a team of 60 people less than 10 would go with him. Probably closer to 5."
Note the quotemarks.
So anyway, Everquest made money like crazy, and Flock admitted his mistake. SOE bought out Verant for a tidy sum and Flock accepted Brad because he thought he was "part of the magic". Today he admitted his mistake. Sony Pictures (SOE's parent company) looked at the balance sheet, and Brad's salary, and the fact that titles kept getting pushed back. They essentially accused Smedley and Brad of lying to them about Verant's condition before the purchase, mainly the ship dates for Sovereign, EQ2, SWG, and Planetside. None of these games will ship before 2003, mostly through gross mismanagement.
Sovereign, for example, is Smed's baby. Smedley is Executive Producer on the project, and the producer is his lackey. The producer has absolutely no experience whatsoever in management. He's a former QA tester, 22 years old. The lead programmer is talented but anal and non-decisive. They already sacked the former lead programmer and two designers. The problem is really Smed, but he'll never admit it.
Anyway, Sony Pictures @#%$ itself, and Kelly Flock, who never liked Brad, feels the heat. In the meeting yesterday, Kelly says "Okay guys, this is @#%$, what the @#%$ are you doing?!" Brad and Smed get flustered, some words are thrown around, accusations are made of Brad being a no-talent weenie, and Brad decides on the spot to leave.
When SOE bought Verant, they gave both Smed and Brad three year contracts. Sony Pictures and Kelly Flock were *so* incensed at the cluster!$!% that is Verant that they basically said "@#%$ it guys, you wanna leave, fine, we need to clean up this mess and you're not going to be much help."
Verant as an entity, much like Origin, no longer exists. It's been disassembled and absorbed into Sony Online Entertainment.
The EQ live and EQ2 teams are in shock. Nobody knew that Brad was going to leave. They heard about it the same time you did.