That isn't the twist nor why people aren't using the platform. People don't understand what it's doing or where their files are going and even a one button UI that just says "GO!" isn't going to solve anything. The general public also doesn't really have a need for that kind of compression. I thought they did a pretty good job of explaining that in the focus group with Richard.
And quite honestly, as a software developer it makes a lot more sense and happens all the time in the real world. I thought it was pretty good writing.
Obviously you are a software developer, because just like episode 9 (I haven't watched 10 yet), you just don't get how fucking stupid they are being. Maybe it's great writing, bunch of engineers can't figure out how stupidly easy it is to fix the platform, where as Monica instantly understands that the UI they built is overly complicated for no reason whatsoever.
All of this nonsense about it's too far ahead of its time and people just don't understand it, is dumb as fuck.
The Pied Piper platform already exists in real life, it's called BitSync. It's a real app, the Show version is just infinitely faster and should be infinitely less complicated to setup than bitsync is, hence it should be miracle next gen everything incorporates that technology now, from netflix twitch facebook amazon to etc etc etc.
Their is no reason to need to explain how it works, the focus groups and all that shit and richard wasting 6 hours trying to explain the math behind it was funny, because it was such a stupid thing an engineer would do because his nerd pride, but dumb as fuck for a CEO to do.
The only thing the platform needs is a stupid UI and it would instantly work and be used by everyone who uses the internet.
The app is just a pied piper icon that loads a library, like itunes or windows media player or anything else. Theres an "Add to library" button with a clean simple icon. The app analyzes the file, determines what it is (jpg, mp3, x264, whatever) and uploads it to the cloud/p2p encrypted distribution/whatever the fuck they use, back end magic.
Since its so fast, the file basically instantly loads to your library, so 1 second after hitting upload, a splash screen appears and says "Congrats, this file is now available on any device running Pied Piper app, enjoy" And like magic, you can pick up any device you have running the pied piper app, desk top, laptop, tablet, smart phone, fuck even your damn pebble smartwatch if they built an app for that, and can now instantly view photos/movies/music/whatever the fuck is in your library.
There's no reason to explain anything at all. There's no reason to have a complex fucking UI choosing every aspect of your compression, bit rate, frames, etc, etc, etc. it was dumb.