Since 90% of their subs are hourly in China I think, this does not make any sense.Or it's because most of the lost subs have been from China so they're opening a cash shop in China.
The cash shop is for their bleeding western sub base. The cash shop is usually the precursor to F2P. I'm wondering what their bottom line for Western subs will be before they pull the F2P trigger.
Looking forward to adding WOW to my F2P MMO stable!