I think you have a different version of "succeed" than Blizzard/Sony. They think of succeed as "be the most profitable MMO to date". Are you saying Eve has ever achieved that? Every design decision is driven by one simple tenet , which choice maximizes the amount of cash the game will generate.
Make no mistake "make enough money to pay for itself and maybe turn a bit of profit" isn't the criteria for success, and neither is "have a loyal fanbase", and don't even bring "great design" to the table...